Nation’s love for tea dwindles

Its National Tea Day tomorrow on the 21st April, so tea lovers across the UK will be raising a mug to celebrate the nation’s favourite beverage.

According to financial planner, Tilney, we spend a hefty £1,475 on tea in a lifetime – that’s more than we spend on other household staples including pasta (£1,387), cooking oils (£954) and jam (£1,015).

 But is our love affair with tea waning? Over 50s spend three as times as much as millennials on the beverage


 Over-50s spend three times as much as millennials on tea every year, suggesting the UK’s love affair with tea could soon be consigned to history. This is most likely to do with the awareness and popularity of herbal tea, water and smoothies, younger people are more interested in health these day and with the internet and popular youtubers and instagrammers sharing their healthy lifestyles, people are inspired to be more than a tea drinker.

According to the recent Cost of Tomorrow report, from financial planner Tilney, people between the age of 50 and 64 spend £31.20 on tea annually, but for millennials this drops to £10.40.

Since becoming ‘aware’ of a new way to live, our tea drinking has decreased, not because we don’t love tea, but because we have been introduced to other hot drinks like cacao and Pukka herbal teas.

 New to herbal tea drinking?

This handy guide from Pukka, is super helpful.



Preparing the herbal tea in the right way can seriously enhance your tasting experience. Using only freshly boiled water and infusing for the right amount of time is crucial. We provide guidance on the ideal infusion time for your blend on each tea box, so check the instructions to ensure you enjoy our tea in its optimal conditions.

Try these recommendations from Pukka Herbs’ co-founder and author of Cleanse, Nurture, Restore with Herbal Tea Sebastian Pole: 

1. Filter your water. Water should be fresh, pure, clear, odourless and low in minerals. It’s best to use a water filter before making your tea.

2. Don’t overboil your water. Overboiling causes the minerals to escape the solution and collect as a film on the surface. This upsets the balance between the stronger tannins and some of the subtle volatile oils and amino acids in the herbs. Remember not to overfill your kettle (use only enough for the cups or pot) and use a renewable energy supplier like Good Energy.

3. Use freshly boiled water. Re-boiling water risks concentrating certain undesirable compounds including nitrates and salts that may be in your water.

4. Not too hot – or too cold. Really hot water extracts more bitter and astringent compounds, making the tea (especially green tea) taste harsh. Water that is too cool on the other hand lacks the power to entice the flavours out of the herbs, making the tea taste weak. Herbal teas should be made with freshly boiled water at a temperature of around 90 – 95OC/ 190 – 205OF.

5. The right temperature for the type of herbal tea. Delicate teas such as chamomile, mint or green teas infuse in a lower water temperature. Oolongs (traditional Chinese teas) and fruit teas need a slightly hotter temperature whilst black teas infuse at an even hotter temperature.
As a guide:
– Green tea – 80-85 OC / 175-185 OF
– Oolongs around 85-90 OC / 185-195 OF
– Black teas around 95 OC / 205OF

6. Infuse the tea for the right length of time. Delicate aromatic flowers, leaves and seeds need less infusion time, from five to ten minutes. Harder fruits, roots and barks need a longer infusion time, from 10 up to 20 minutes

7. The right cup or pot. There is no ‘right’ cup or pot to make and drink herbal tea from. If you’re brewing tea in a pot, then choose a sturdy one so it keeps your tea warm. The choice of cup is all yours – a good trick is to keep a lid on your cup when drinking aromatic herbs to prevent the valuable volatile oils from evaporating away. And of course, always drink your tea in good company or in a relaxed environment to fully appreciate its taste and benefits.

Read more on the amazing Pukka Planet website

Tilney’s report, which analysed of Office of National Statistics (ONS) Family Spending data, can be found here.

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