Clean water worldwide, it’s not just a dream

Clean water worldwide it’s not just a dream thanks to One Water

The company pours profits into clean water projects worldwide, uses test packaging to urge consumers to ‘drink and think’.
663 million people worldwide don’t have easy access to clean water.

British bottled water brand One Water is trialling alternative packaging to alert UK consumers to the poor water conditions experienced by an estimated 663 million people worldwide.

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The company, which pours its profits into clean water projects around the globe, has developed a sleeve for its bottles to make the clean Welsh spring water they contain look dirty.  The trials coincide with World Water Day on March 22nd.

One Water is on target to raise £20 million for water projects by 2020 and by Summer 2017 will have raised £15m. One Water is available from Starbucks locations nationwide, World Duty Free stores in airports across the UK, on Virgin Atlantic flights worldwide and from a range of small retailers and wholesalers in the UK.  The brand was launched in 2005 as the official water partner for Live 8, Make Poverty History.

A poll of Londoners for One Water found that the majority buy bottled water during the week.

Duncan Goose, who founded the business based in London, said: “By 2020, the British population will consume close to 4.8 billion litres of bottled water per year, which adds up to more than 70 litres of bottled water for everyone in the UK.  I wanted to turn this into a force for good – a source of funds that benefits the billions of people worldwide who don’t have a reliable clean water source.”

Trial versions of the new bottles are being market tested and Duncan Goose hopes that through the project the company will secure a major listing with a leading supermarket.

He said: “It seems counter-intuitive to be trying to sell a bottle of water that looks dirty, but we think it’s a useful moment of reflection in our busy days and an opportunity to support a business that pours its profits into clean water for everyone rather than into the bank accounts of corporations.”

He added: “If only a small proportion of the profits from the sale of every bottle of water went to clean water projects, we could have a huge impact on water issues worldwide. By drinking One Water you’re effectively saying to someone without access to clean water, ‘Have a clean drink on me.’”

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When you drink One, the world drinks too

One is the UK’s leading ethical drinks brand that donates its profit to fund life-changing water projects in the world’s poorest communities. To date they have raised over £14 million, transforming the lives of 3 million people. They plan to raise £20 million by 2020.


How it all started

It all began with a photograph in the Guardian newspaper of a girl called Ann sat next to a padlocked water pump in Kenya back in December 2003. Having returned from 2 years motorbiking around the world, Duncan Goose, founder of One Drinks, decided to put the skills he learned in his marketing and advertising career to better use – launching the ethical drinks brand One Drinks. The idea was simple, to sell drinks in the UK and give away the profit to fund the provision of clean water in the world’s poorest communities.

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The Global Water Crisis

There are still 663 million people in the world without access to safe drinking water. Over 2 million people die every year from waterborne diseases and most are children under 5 years old. A child dies every 20 seconds from unsafe water or sanitation. This needs to change.


Working with our customers to change 5 million lives by 2020

By selling One Water and Juiced Water, our supporters and their customers customers have helped to raise over £14 million, giving clean water to 3 million people in need. You can help by picking up a One drink – because when you drink One, the world drinks too. Together we’ll help give clean water to 5 million people by 2020.


One Juiced Water

Just juice, British spring water and a dash of natural flavouring, One Juiced Water contains no preservatives, sweeteners or added sugar. Available in raspberry & apple, orange & mango and cloudy apple, One Juiced Water has 30% less sugar than the leading juiced water brand. We think that’s a refreshing recipe for helping fund clean drinking water in the world’s poorest communities.


One Water

One’s British spring water, which is bottled in Wales, is good for you, the planet and those in need of clean water. All bottles are fully recyclable, PVC & BPA free and made of 25%+ recycled PET. Another refreshing way to help fund clean water projects around the world.

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